Cookie Policy

Last Updated: June 27, 2026

1. Introduction

Welcome to Pequod's Pizza. We are committed to being transparent about the technologies we use on our website. This Cookie Policy is designed to help you understand what cookies are, how we use them, why we use them, and what choices you have regarding their use.

This policy applies to all pages and services available through pequodsfresh.click and should be read in conjunction with our Privacy Policy and Terms of Service. By accessing or using our website, you acknowledge that you have read and understood this Cookie Policy.

If you have any questions about our use of cookies or other tracking technologies, please contact us using the details provided at the end of this document.

2. What Are Cookies?

Cookies are small text files that are placed on your computer, smartphone, tablet, or other internet-connected device when you visit a website. They are widely used by website owners to make their websites work more efficiently, to provide a better user experience, and to report information about how the site is used.

Cookies are created by your web browser and stored on your device. Each cookie contains a small amount of data, typically including:

  • The name of the website that set the cookie
  • A unique identifier (a string of characters)
  • An expiration date (after which the cookie is automatically deleted)
  • Additional data relevant to the cookie's purpose

When you revisit a website, the browser sends the stored cookies back to the web server, allowing the website to recognize your browser and remember information about your previous visit.

2.1 First-Party vs. Third-Party Cookies

First-party cookies are set directly by Pequod's Pizza (i.e., by the domain pequodsfresh.click). These are primarily used to improve your experience on our website.

Third-party cookies are set by a domain other than pequodsfresh.click — for example, by our analytics or advertising partners such as Google or Meta (Facebook). These cookies allow third parties to track your browsing activity across multiple websites.

2.2 Session vs. Persistent Cookies

Session cookies are temporary cookies that are deleted from your device when you close your browser. They are used to track your activity within a single browsing session.

Persistent cookies remain on your device for a specified period of time (defined by the cookie's expiration date) or until you manually delete them. These help websites remember your preferences and settings across multiple visits.

3. How We Use Cookies

Pequod's Pizza uses cookies for a variety of purposes, including but not limited to:

  • Ensuring our website functions properly — some cookies are essential for the website to operate and cannot be switched off.
  • Remembering your preferences — so you don't have to re-enter the same information every time you visit.
  • Analyzing how you use our website — so we can improve our content, layout, and services.
  • Personalizing your experience — including displaying relevant content such as menu items, promotions, and offers.
  • Delivering targeted advertising — including showing you relevant ads on other websites you visit after leaving ours.
  • Measuring the effectiveness of our marketing campaigns — so we can better allocate our marketing budget and improve our outreach.

4. Types of Cookies We Use

4.1 Strictly Necessary (Essential) Cookies

These cookies are essential for the website to function and cannot be disabled in our systems. They are usually set in response to actions you take, such as setting your privacy preferences, logging in, or filling in forms. Without these cookies, services you have asked for — such as placing an online order — cannot be provided.

These cookies do not store any personally identifiable information and are not used for marketing purposes.

4.2 Analytics and Performance Cookies

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our website. They help us understand which pages are the most and least popular, how visitors move around the site, and where users may be encountering difficulties. All information collected by these cookies is aggregated and therefore anonymous.

We primarily use Google Analytics for this purpose. If you do not allow these cookies, we will not know when you have visited our site and will not be able to monitor its performance.

4.3 Functional Cookies

These cookies enable the website to provide enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages. Functional cookies allow our website to remember choices you make (such as your location, language preferences, or items in your cart) and provide a more personalized experience.

If you do not allow these cookies, some or all of these services may not function properly.

4.4 Advertising and Targeting Cookies

These cookies are set through our website by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant ads on other sites. They do not directly store personal information but are based on uniquely identifying your browser and internet device.

We use Google Ads and may use Meta (Facebook) Pixel for advertising and retargeting purposes. If you do not allow these cookies, you will experience less targeted advertising, though you will still see ads.

5. Specific Cookies We Use

The table below provides detailed information about the specific cookies used on pequodsfresh.click:

Cookie Name Provider Purpose Type Duration
_ga Google Analytics Registers a unique ID that is used to generate statistical data on how the visitor uses the website. Used to distinguish users. Analytics 2 years
_gid Google Analytics Registers a unique ID that is used to generate statistical data on how the visitor uses the website. Used to distinguish users within the same day. Analytics 24 hours
_gat Google Analytics Used by Google Analytics to throttle request rate — limits the collection of data on high-traffic sites. Analytics 1 minute
_gcl_au Google Ads Used by Google AdSense for experimenting with advertisement efficiency across websites using their services. Stores and tracks conversions. Advertising 90 days
_fbp Meta (Facebook) Used by Facebook to deliver a series of advertisement products such as real-time bidding from third-party advertisers. Advertising 90 days
cookieconsent_status Pequod's Pizza Stores the user's cookie consent preferences so the cookie banner is not shown repeatedly. Essential / Functional 1 year
session_id Pequod's Pizza Maintains the state of your session while you browse our website, including items in your cart and login status. Essential Session
cart_token Pequod's Pizza Identifies your shopping cart and preserves cart contents between visits so items are not lost when you close the browser. Functional 7 days
user_pref Pequod's Pizza Stores your site preferences such as preferred location, language settings, and display options. Functional 6 months
_gac_UA-XXXXXXX Google Ads / Analytics Contains campaign-related information. If you have linked your Google Analytics and Google Ads accounts, this cookie is read by the Google Ads website conversion tags. Advertising / Analytics 90 days

6. Similar Tracking Technologies

In addition to cookies, we may use other similar technologies to track your activity and store certain information:

  • Web Beacons (Pixel Tags): Tiny graphic images (often invisible) embedded in web pages or emails that allow us to track whether a page or email has been viewed. The Meta Pixel, for example, functions using this technology.
  • Local Storage: Your browser may store data locally (not cookies) to improve site performance and enable features that work offline.
  • Session Storage: Similar to local storage but data is cleared when your browser session ends.
  • JavaScript Tags: Small scripts embedded in our pages that collect data about how you interact with the site and report that data back to us or our partners.

7. How to Manage and Disable Cookies

You have the right to decide whether to accept or reject cookies (except for strictly necessary cookies). There are several ways you can manage your cookie preferences:

7.1 Browser Settings

Most web browsers allow you to control cookies through their settings. You can typically set your browser to refuse cookies, delete cookies, or notify you before a cookie is stored. Below are links to cookie management instructions for the most popular browsers:

Please note that if you choose to block all cookies through your browser settings, some features of our website may not function as intended.

7.2 Opt-Out Tools for Third-Party Cookies

You can opt out of specific third-party tracking cookies using the following tools provided by our partners:

  • Google Analytics Opt-Out: Install the Google Analytics Opt-out Browser Add-on to prevent your data from being used by Google Analytics across all websites.
  • Google Ads / Personalized Advertising: Visit Google Ad Settings to manage or opt out of personalized advertising from Google.
  • Meta (Facebook) Ads: Visit your Facebook Ad Preferences page to control the types of ads you see on Facebook and Instagram.
  • Network Advertising Initiative (NAI): Use the NAI Opt-Out Tool to opt out of interest-based advertising from participating companies.
  • Digital Advertising Alliance (DAA): Use the DAA Opt-Out Tool to opt out of targeted advertising from DAA member companies.

7.3 Mobile Device Settings

If you access our website on a mobile device, you can manage cookies through your device's privacy settings. Most mobile operating systems provide options to limit ad tracking:

  • iOS (Apple): Go to Settings > Privacy & Security > Tracking to limit app tracking.
  • Android (Google): Go to Settings > Privacy > Ads to opt out of ad personalization.

8. Impact of Disabling Cookies

We want to be transparent about what may happen if you choose to disable or restrict cookies on our website. The impact depends on the type of cookies you disable:

Cookie Type If Disabled...
Essential Cookies Core website features will not work. You may be unable to place orders, log in to your account, or use interactive features of the site. We strongly recommend keeping these enabled.
Analytics Cookies We will be unable to collect data about how you use our website. This may limit our ability to improve the site and fix issues. Your browsing experience will not be noticeably affected.
Functional Cookies You may need to re-enter your preferences each time you visit. Features such as saved cart items, location preferences, and personalization may not work correctly.
Advertising Cookies You will still see advertisements, but they will be less relevant to your interests. You will also not receive personalized offers based on your browsing history on our site.

9. Your Privacy Rights Under U.S. Law

As a business operating in the United States, Pequod's Pizza is committed to complying with applicable federal and state privacy laws. Depending on the state in which you reside, you may have specific rights regarding cookies and personal data collection:

  • California Residents: Under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), you have the right to know what personal data is collected, to opt out of the sale or sharing of your personal data, and to request deletion of your data. Advertising cookies that share your data with third parties may constitute "sharing" of personal information under California law.
  • All U.S. Consumers: The Federal Trade Commission (FTC) Act requires us to be transparent about our data collection practices and prohibits deceptive or unfair practices. This Cookie Policy is part of our effort to comply with those standards.
  • Other State Laws: Various other states including Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA), and others have enacted privacy laws that may grant you additional rights. We are committed to honoring these rights where applicable.

If you wish to exercise any of your privacy rights, please contact us using the contact information provided below.

10. Do Not Track Signals

Some browsers have a "Do Not Track" (DNT) feature that signals to websites that you do not want your browsing activity tracked. Currently, there is no universally accepted standard for how websites should respond to DNT signals. As a result, our website does not currently respond to DNT signals. However, you can use the cookie management tools described in Section 7 to control tracking on our site.

11. Children's Privacy

Our website is not directed at children under the age of 13. We do not knowingly use cookies to collect personal information from children. If you believe we have inadvertently collected such information, please contact us immediately and we will take appropriate steps to delete it.

12. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technology, law, our business operations, or any other reason we deem necessary or appropriate. When we make changes, we will update the "Last Updated" date at the top of this page.

We encourage you to review this page periodically to stay informed about our use of cookies. Your continued use of our website after any changes to this Cookie Policy constitutes your acceptance of those changes.

13. Contact Us

If you have any questions, concerns, or requests regarding this Cookie Policy or our use of cookies and tracking technologies, please do not hesitate to contact us:

Pequod's Pizza

We aim to respond to all inquiries within 5 business days.